The West Coast Region (Te Kaunihera Whakakotahi o Te Tai Poutini)
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25/07/2017 11:00 a.m.
Coast Regional Council picked up the award for Best Practice contribution to
Local Economic Development at the LGNZ EXCELLENCE Awards as a result of the
unprecedented success of the Untamed Natural Wilderness brand.
that the brand is a brilliant initiative which has generated immediate results.
tourism expenditure is up by 13.1 percent
($61 million), compared to 9.1 percent for
the South Island, and bed nights have increased by 85,170 between February
2016 and February 2017.
percent increase in tourism market share, from 5.1 to 5.5 percent, reversed six
years of losses in less than a year.
Robb, Chairman of the West Coast Regional Council and
the Governance Group overseeing the Regional
Growth Programme, said it was great to have the brand work undertaken
recognised in this manner.
Natural Wilderness is a brand that truly reflects what our region has to
offer,” said Mr Robb. “I am extremely proud of what Kevin Stratful, our
economic development manager, and the team at Tourism West Coast, have
To find out
more about the story behind the ‘Untamed Natural Wilderness’ brand click here
A copy of the media release is available here